Nielsen.."Our first State of Play report looks at the explosion of streaming choice and how consumers are gravitating to it—and feeling overwhelmed by the number of new services. With these insights, the media industry will be better equipped to know how to deliver on the bright future of streaming ahead."

https://www.nielsen.com/news-center/2022/nielsens-state-of-play-report-reveals-that-streaming-is-the-future-but-consumers-are-currently-overwhelmed-by-choice/