"As over-the-top (OTT) platforms and services proliferate, the streaming market has reached a tipping point. There is no mistaking that the appetite for streaming video is only getting stronger, but the sheer extent of choice is now threatening to overwhelm consumers who are already feeling the strain to keep up, and keep track.
This signals a growing need for a unified approach to providing consumers with the content that they are looking for, at the best value and with minimum friction. Research has shown that consumers are starting to favour aggregated services and bundled subscriptions.
While the environment is now ripe for these streaming bundles to take shape, Brandwith, a Singapore-based distribution and marketing company, has been working towards this future for the last five years. Bringing the best global brands, like Hallmark and Curiosity, among others, to these emergent OTT bundles in the Asia Pacific region, these brands span the most important genres across general entertainment, romance, factual entertainment, sci-fi, music, food, lifestyle, and kids."
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