"Streaming services are increasingly forming new pay bundles, whether that be with pay-TV partner offerings as part of distribution deals or multiple services from one operator.."
Cord-Cutting to Reduce Pay TV to Just 38 Percent of U.S.Households by 2027, PwC Forecasts
And the number of U.S. pay TV homes will further drop to 49.9 million homes in 2027, the accounting firm's annual report predicts.